Burberry Festive Launch Events

London, New York and Seoul 2017

In celebration of Burberry’s 160th Anniversary, the brand produced ‘The Tale of Thomas Burberry’ - a festive film which launched digitally, as well as through a series of events held in Burberry’s flagship stores. The events were hosted by cast members, Lily James and Domhnall Gleeson in London, Sienna Miller and Domanic West in New York and by Burberry’s Chief Executive and Chief Creative Officer Christopher Bailey in Seoul.

Role: Event concept & creation | directing global marketing teams | talent and host management | | live music management | collateral management | event schedule and store team briefings